John NicholsoninUX CollectiveHow a card sort helped a top financial firm create an intuitive IAHere’s the 12-step process we used to design and run a card sort study an enterprise content hub.Sep 23, 20221Sep 23, 20221
John NicholsoninMarketadeMoving Forward: How 1–800-PACK-RAT Used Journey Maps to Start a Customer Experience TransformationA top moving company interviews customers to understand their journeys — and collaborates to identify big innovations and small wins.Sep 7, 2022Sep 7, 2022
John NicholsoninMarketadeUnderstanding Enterprise Buyers Through User Research & Value Proposition MappingA case study of a user research project to help an enterprise team explore a new type of security solutionApr 8, 2021Apr 8, 2021
John NicholsoninMarketadeHow a Fitness Company Turned Customer Journey Mapping into a Team SportOn the pandemic’s eve, a startup goes into customers’ homes to understand their needs, paving the way for actionable journey maps.Nov 30, 2020Nov 30, 2020
John NicholsoninMarketadeHow Holistic User Research Helped Remove Self-Service BarriersFacing enterprise silos and a “stuck” business metric, a company embraces collaborative mixed-methods research and rapid experimentation.Nov 30, 2020Nov 30, 2020
John NicholsoninMarketadeHow to Build an Enterprise UX Research Program: 9-Step Case StudyLearn how a large company built a scalable research program that transformed its call center user experience and drove business ROI.Oct 19, 2020Oct 19, 2020
John NicholsoninUX CollectiveStrategic recruitment: a new approach to finding participants for UX researchStruggling to find high-quality users for research? Stop treating recruitment as a necessary evil. Give it the strategic focus it deserves.Sep 15, 2020Sep 15, 2020
John NicholsoninUX CollectiveCan mess-loving UX researchers win over metrics-loving executives?Faced with management requests for bigger numbers, many research teams dig in on qualitative data. Here’s a more effective approach.Jul 23, 20201Jul 23, 20201
John NicholsoninUX CollectiveHow to launch a website survey that drives UX insights and actionFollow these steps to get actionable survey data without annoying usersJun 23, 2020Jun 23, 2020
John NicholsoninUX CollectiveAre teams ignoring your user research? 6 keys to increasing impactWant research to drive change? Drop the reports and presentations, and turn research into a team sport.May 28, 20201May 28, 20201
