How a card sort helped a top financial firm create an intuitive IA
While challenging to do right, a card sort study is the best starting point for generating a user-centered information architecture. Here’s the 12-step process we used for a Fortune 500 content hub — and the challenges we overcame. — The Challenge: The Marketer-Designed IA Years ago, a marketing team at a well-known enterprise financial company was working with their IT group to create a content microsite. The site would house informational and brand-focused content, which had previously been scattered across various websites, newsletters, and blogs.